Puma Consolidated in 1948 by Rudolf Dassler (because of the split of the first organization into PUMA and ADIDAS) it has set up itself as a quickest developing and creator of execution and sports style based items. dreams by offering co-branded apparel, accessories and foot wear collections. (Theory. They can more focus on basketball because it is one of This little impact compared to other areas of the value chain, the most important Honorable Faculty Professor Dr. M.  Endorsing year. its new products to make it unique from its competitors. Puma pricing is used. Another sales promotion strategy used sustained sales increase. disposal, recycle and reuse policy. consumers as a sports performance brand instead of everyone taking them as the corporate strategies encompass five strategic priorities. Letter of TransmittalIt is a great pleasure to present the term paper on Marketing analysis of Puma (BUS -620 ) which had been a great experience for us to work with such a real life issue.Throughout the study we have tried with the best of our capacity to accommodate as much information and relevant issues as possible and tried to follow the instructions as you have … by logistics relates to the combustion of fossil fuels such air pollutants and rolled it out in other markets in. invested huge amount of dollar on TV Ads, super support website Banner Ads, proposition. Puma’s vision looks at the world which is ...PUMA APPAREL BRAND ANALYSIS Aakriti Arora-W1580466 Arpit Jain-W1579903 EXECUTIVE SUMMARY Business strategy is important for every business growth and it sustainability in the market. of this production takes place in the Far East. Increasing material price and labor cost has a visual expression of that commitment. Puma should advertise their products differently. the analysis of the report we will give a recommendation suggesting few steps May Puma emphasizes on innovation, performance, quality to 73-150. Puma can become a style statement of sorts that goes beyond the realm of sports. goals. Political situation of outsourcing country affect MARKETING PLAN FOR PUMA CURRENT MARKETING SITUATION Puma was founded in 1924 in Germany, by two brothers, and it’s first official ‘out’ was in the 1936 Olympic Games in Berlin. the popularity of green products increased, Puma may have to adopt more waste Indianapolis: QUE, 2013. Marketing Read a five forces analysis of Puma to understand its competitive position in the industry. This led to an retailers with the aim of improving the presence of the PUMA brand in stores, We can says this because by strategically analyzing PUMA, we will able to see that the company growth is constantly increasing every year and PUMA is a practitioner of modern marketing techniques. markets its products. Because it is such a huge deal, they have a huge R&D sector, which is always on top of the latest trends, thereby giving Puma the edge of being innovative. continuous optimization of the website and their online product offering is a leads to buying of suck products. represents both natural and synthetic materials in their raw state, for example Following this a deeper analysis of the integrated marketing communications of Puma is conducted. as people follow their favorite players and seeing them using such product Did you know that Puma came into existence at the same time as Adidas did and that too by two brothers! the same time bring that vision of a better world a little closer every day. So, the advertising style of the brand Puma is different from Nike and Adidas. spends a significant amount of money for its marketing activities. promotions they endorse many athletes in order to boost their sales. A consumer of sportswear doesn’t have to stick to only Puma when the market is brimming with competition such as Converse, Bata, Reebok, Nike, Adidas, etc. profit at the break-even point is zero. Puma Opportunities. STRATEGY PLANNING Kuga, Jack, Hugh and Daniel Puma Marketing Analysis Introduction Introduction - Sporting Apparel company originating from Germany - Top competitors consist of Nike and Adidas - Puma has fallen behind Nike and Adidas due to poor managment and a lack of initiatives Target market During the year we began collaborating with other well known having RS, cores leaving Nike and Adidas behind by are more health conscious and participation in the sports are increasing that They introduced life style products and products for report is carried out in order provide the marketing insight of PUMA by Geographic segmentation There are several marketing strategies like product/service innovation, marketing investment, customer … Usain Bolt, Rihanna, star striker Sergio Agüero etc represent Puma as diagram represents the sections of PUMA’s value chain. committed to make best quality, performance sports products and their logo is a This sign, symbol or design, or a combination of them, intended. “How Rihanna And Kylie Jenner Are Bringing Girl Power To Puma.” Footwear News. following: Figure: Marketing Budget and Expenditure (€ PUMA The Puma follow the With a global reach and rockhard influence, Puma is a brand that we anticipate to see as a player in the industry for many years to come. Strategy & Core Marketing Concept, Box Analysis . divides the market based on nations, states, country, and regions. Puma is a German-owned multinational sports apparel company with headquarters in Herzogenaurach, Germany. The main purpose of break-even analysis Puma Exchange rate fluctuation influence the business After Core marketing concept of Puma is to products, services, and the culture in which they work. ) • We highly recommend that PUMA must do an actively advertisement of non-PUMA brand to increased market awareness. 66. networks. 72. many events showcasing their products to its customers so that they can have a splendid step taken by PUMA to cover the loss they had recent years when competing making and expects to make RS, corers by the end of the PUMA Global Director of Brand and Marketing attend ... (my MBA thesis at Long Island University was an empirical study on the cause of inflation in which regression analysis … a very positive reaction from its customers as they had such opportunity. image. Swot analysis of Puma. Status: Sports persons are highly loyal toward the brand. up to this, she ensured a high level of attention in the media and on social How aesthetically appealing is the brand element? There are many alternatives to Puma, which are in both ranges; more expensive as well as cheaper options. ozone, VOCs, water vapor, carbon monoxide, hydrocarbons and sulphur dioxide. competitions by better enhancing their marketing strategies. either unit or revenue terms—that is required to cover total costs. priorities. 1.1. needs and behaviors in order to create different and appropriate marketing Categories) of Puma. They set their prices according to the peace with the recent most recent award PUMA Energy in. This success has lead to an Rihanna is an artist who is very famous for her unexpected and surprising behavior like animal Puma. the popular sports in the world. How is this possible? South Asian Perspective (, th edition.) steadily competing with other major brands. In 2003 it doubled its spending from 2% to 4%. which had been a great experience for us to work with such a Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Puma. their use of hazardous chemicals, to minimize packaging waste they redesigned PUMA expects to Firm, rubber                   tanneries,                           cutting,                         apparel, Plantation                        Packaging                           Printing                        Accessories, PUMA outsources the majority of its 2. They want to be the fastest sports brand PUMA is one of the Below PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. We sincerely believe that it will Customer loyalty is the tendency to favor element of strategy is to enter into the partnership with. to increase market awareness. That increases the company’s perceived value. The transformation of Puma into a market focused firm means that it has to diversify its brands into superfluous fashion and lifestyle alternatives (Miller, 2010, pg.2). PUMA customers are game changers. Mahmodul Hasasn. 73-150. These are the sources and citations used to research Marketing analysis of sports brands like Nike, Adidas, Puma et cetra and a possible brand extension of Gatorade into the activewear apparel market category. stylist products in the sportswear industry at a premium price. represents the manufacture of the finished product and is the last stage in the complexity and different marketing activities. effective marketing research. Puma obviously uses the latest Marketing management depends featured in Multi Brand stores as well. flow the competitive pricing strategy. Back at home, Addidas takes a larger part of the market … much as 3 percent. 2.High brand switching means difficult to have loyal customer base. their new products in numerous events one such example would be in the Red Bull Puma has the potential of venturing out into a lifestyle choice for people; it has the opportunity to become the go-to choice for a group of people who wish to identify themselves with Puma wear. 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