Plan carefully to ensure the advantages and benefits outweigh the disadvantages and risks. Technology allows businesses to be global operations, and even the smallest business can have clients in every time zone. 726 Words 3 Pages. It provides access to wider market globally through which business connects with large number of customers. What Are The Advantages And Disadvantages Of Global Market Strategy. This helps a business be able to recruit locally, negotiate better deals with distributors, and create media contacts that will help continue the marketing … Tuberculosis, certain influenza strains, and other communicable disease could produce outbreaks at epidemic levels. Instead of giving some clues here and there are some indications, and these concepts should be interpreted to do more justice to this subject. For example, when a target market is selected (e.g., France), the market mix comprising of price, package, and promotion, that is already in place must be evaluated to determine what parts can be standardized and what parts must be adapted to meet the target overseas market … Global marketing Advantages and Disadvantages. For small and large multi-national companies, there are many advantages and disadvantages of becoming a global business. A global marketing strategy and advertising program offer certain advantages to a company, including the following: • Economies of scale in production and distribution. MM Co. has adopted few strategies in operating its business. 6. Provide details of the virtual showcase on websites with online catalogs. There must be differences between the companies operating in different countries. Investing the time and effort prior to global marketing launches ensures that any money spent on the actual marketing campaign is worth the effort, and helps companies avoid costly mistakes. A growing international presence will therefore also make it easier in the future to continue expansion opportunities because of the increased brand recognition. • … Once you begin to license your intellectual properties and products, you are exposing yourself to higher levels of exposure.

Anyone from the comfort of their home computer can start a legitimate global business. 2.2 Advantages and disadvantages. If you currently have a global demand or can create one for your product or service, it may be worthwhile to consider a global marketing strategy. Advantages of International Marketing Higher Sales. The more detailed the objective, the clearer and more focused the global marketing strategy becomes. Economies of scale in production and distribution; Lower marketing costs; Power and scope; Consistency in brand image; Ability to leverage good ideas quickly and efficiently; Uniformity of marketing practices; Helps to establish relationships outside of the "political arena" Coca-Cola, a U.S.-based company, has over 80 percent of its profits coming from outside the United States. Advantages & Disadvantages of a Global Strategy. • Lower marketing and advertising costs as a result of reductions in planning and control. 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